The name conveying in a subtle fashion - proper ties, with all concerned. customers, associates... fostering, nurturing relationships. long term associations.

The thought behind the logo.

Font:
Strong, Structured reflecting the product category

Imagery:
Abstracted use of buildings to signify product category with above eye level perspective to suggest soaring high rises. The 'PROPER'' & 'TIES'' connected with use of colors borrowed from the mother brand MARG.

Colors:
Orange - Flamboyant and Energetic
Orange is vibrant. It denotes energy, warmth, and the sun.
Grey is a neutral, balanced color. It is a cool and conservative color.
Blue is seen as trustworthy, dependable and committed. It is calming and sedate.