Marg is very happy to announce that the first apartment owner of Marg Pushpadruma is Dr.Ramesh Varadharajan who registered the document today at Tiruporur Registrar’s office. Dr.Ramesh Varadharajan is a new family member of Marg Pusphadruma who is a valuable and respected customer. Marg Pushpadruma in Kalavakkam, Chennai is an Urban Smart Homes which is situated just 30 minutes away from Madhya Kailash where you will find the best real estate deals in Chennai city today offered by Marg.

Few happy moments which was captured.

With world-class amenities and features that range from a club house to a day care center, I am sure Marg Pushpadruma is the home that you have always set your heart upon. Therefore owning a home is all about letting the world know that you have arrived. Yes Dr.Ramesh Varadharajan has done and soon he is going to live in his dream house at Marg Pusphadruma.

MARG realized the pride and contentment that goes into buying a home, which is why, we at Marg build homes that are upscale yet reasonably priced and strive to meet every dream that you harbor about your dream home like Marg Pusphadruma.

During this occasion with Dr.Ramesh Varadharajan we at Marg are grateful for the coordination and help rendered by the legal advocate Mr.Vijay, and liaison Mr.Narayanan and the Marg team.

Mrs. Usha Sudhakar the first customer of MARG Navratna an exquisitely crafted residential apartment complex which has 15000 residential apartments spread over 172 acres with world class amenities which is located in ECR Chennai. MARG Navratna gives a 24-Carat living a dream come true for anybody who wants to own a house which fits into their budget. Mrs.Usha Sudhakar’s house warming ceremony held today and all arrangements and support was provided by MARG to the customer in making this auspicious occasion a memorable one for the first customer as well as for MARG Navratna team. With kind greetings and warm support from MARG team the customer was very happy about being a part of MARG family. MARG is greatly sanctified with V.Venkateswaralu and his team’s support that made this occasion a success. We at MARG wishing Mrs.Usha Sudhakar a wonderful living experience in Marg Navratna to experience the bliss.

Here is a small note from the customer about our support rendered during the house warming ceremony.

Dear Sir, Thank you very much for your kind greetings for our pooja. My husband & I would like to thank you for all the help u did along with your team at Marg. We congratulate you for making it happen, & we also wish Marg all the best in all its projects – Mrs.Usha Sudhakar.

Today, everything we buy starting from cars to computers to mobiles are becoming increasingly affordable thanks to reduction in cost of raw materials, highly competitive markets and advances in technology.  However, there is one sector or area which is yet to catch up with this trend in the real sense and that is real estate in India.  While developers all around the country seem to be moving in this direction to maintain healthy balance sheets in the recession, we are yet to see a genuine effort to reach out to the masses who can only dream about buying a home.

Traditionally real estate has always been a costly affair due to high land prices, high cost of construction and the builder making a good margin on his investment.  Two thirds of the population would be counted out of this for not being able to afford it.  While pragmatism and business sense has demanded that builders develop properties outside the city to mitigate the cost of real estate not just for the builder but for the buyer as well, most builders continue to buy land in the costliest parts of Chennai city and finding out that there is no market for it.

You see, in the boom, when software was in 7th heaven and everyone wanted to spend, invest with the feel good factor, probably you may excuse someone for being naive in so much as not being able to capitalize on it and build high end luxury apartments, etc in downtown Chennai.   However, when the recession set in, there was not a soul to be found who would make a beeline for these swanky products.  The software engineer, the NRI, the CEO, the CXO dissappeared all of a sudden.  It was as if, they never existed at all.  All the zillions of dollars of marketing spend could only find the eyeballs of kids who like to read the newspaper supplements than the main paper.

Now, if you look at it from the consumer’s perspective, all wazz well! when he could take a loan and manage to pay it over 10 or 20 years with  incomes projected to go up all the time and manage the house rent, car loan along with it.  But the recession changed it.  The average consumer was happy to retain his job leave alone the pay cuts.  Cutting daily expenses and resorting to other investments such as FDs was the norm.  And then, there were people who had stretched themselves too much and defaulted on loans.  Real Estate was the last thing on everyone’s mind.

All of a sudden, demand plummeted overnight, there was excess supply in the market and developers had to cringe and bring prices down to increase sales by a marginal amount.  And then, there were those who could not start construction given the low demand, talk about denotifying SEZs, selling land parcels and cancellations as a result.

Today, the market is recovering, we can once again see people willing to spend but it is not the same as it used to be during the boom.  High end luxury homes are the last thing on the HNI’s mind.  He would rather put an equivalent amount on 3 or 4 houses than put it all in 1 basket.  Thankfully so, the builders have realized this and are diverting funds to budget housing, affordable homes.  Come to think of it, the recession was not a bad thing at all.  It made real estate affordable to a huge chunk of people who would otherwise put their money in banks, FDs etc.

Well, there are still the brave ones who would like to start ambitious projects with spanish names hoping to find the elusive, rich, cooling glass wearing, mercedes car, returned from abroad etc but they are only finding fake ones.

All this brings us to a point where it becomes practical, logical to develop houses away from the city along with the requisite infrastructure for business, learning and living.  When you know that the land cost within the city amounts to 80% of the total cost while it amounts to 10% of the cost far away from the city, it can make you think.  Here is an opportunity not just to buy a house and move in but also to invest and reap rich returns.  This land is bound to appreciate over time than the ones inside the city.  And Lo! behold, affordable housing is born and here to stay.

So, at the end of the day, it takes vision, courage and farsightedness to understand the needs of the common man and come up with a solution or a product that is not heavy on the pocket but heavy on returns.  Add industries, commercial infrastructure and a well planned city and you get happy customers who are only too happy to refer their friends.

Well, we are proud to say that we have one such product!!…

Everyone likes to own a house and the surrounding also expects people to own a house for status purpose. Buying a home becomes a priority when everyone says you should also own one. But it is always considered as an increasingly expensive and risky proposition rather seen as a long term investment. But do make sure that you buy for the right reasons.

If you’re facing this nerve-wrecking decision and thinking whether it’s a right investment or not, then you need facts, not myths.

Traditionally it’s a fact that home ownership is a great way for most people to build wealth over time. It is a bigger commitment and more expensive than what  most first-time buyers ever realized. Added to it, spiraling real estate prices make people afraid that they’ll be priced out of the market if they don’t buy soon which means most of the first time buyers are always on the pressure stand point while buying a house. Buying a residential property is a good investment because the home is a growth asset. The longer a home owner keeps his property, the more it will grow in value.

In the modern perspective buying a house is considered to be a potential investment because of these reasons,

Photo Sourced from:http://www.trendir.com/

1. It is a forced savings plan for most individuals who claim that the purchase of their personal home was the best investment they’ve ever made.

2. In a typical real estate purchase it leverages only a 5% initial deposit, while the remaining amount can be borrowed through bank debt or through other external financial sources available.

3. Inflation resistant is real estate as it holds its value during inflationary periods. It acts as a hedge against the investors other assets that aren’t protective against inflation.

4. Every home owner is provided with a capital gain exemption on amounts earned in excess of cost for their principal residence.

5. It allows control over the asset. Real estate is typically an investment for an individual who has control over by the means of the owner has the ability to increase the value of the asset, which may not be the case in most other investment opportunities.

6. A house also serves as most acceptable collateral while raising any loans.

Traditionally, house was bought with one’s life time earnings, and intention was to leave it as a legacy to one’s children. Currently, young professionals and NRIs are increasingly looking forward to buy a house with an intention to either sell it off later or to earn additional income through rentals.

Analyzing the investment pattern when it comes to buying a house be it traditional or modern, the bottom line is always considered to be a long term investment. Now it is time to decide whether you want to invest in the golden egg which increases the wealth every year.

The year 2009 was full of modernization, foreign collaborations, new businesses, new inventions in technology, financial meltdown and what not happened last year. It even had a lot of impact on real estate industry for that matter. Now let us talk about how the Modern Real Estate business proliferated in India with upcoming and modern builders here, who are providing modern India with modern constructions and property deals.

Apart from this, many new international companies are also setting up their bases here. These construction efforts have been made to ensure better comfort and amenities for prospective buyers. Therefore the stance of the real estate industry took new dimension in 2009 due to global financial meltdown. Let us look at the first level impact, which was very evident in the growth rate and that was shocking the world and causing the global markets to crash. Once the markets re-invented their expectations factors in a new set of rules for the game, a new paradigm emerged. Hence real estate owners complimented with lower real estate rates offered lower interest rates etc with better incentives to customers to purchase homes.

Photo sourced from Flickr.com

2009 has also seen a change in the customer sentiment towards purchasing a home and expected that the currently visible trickle of change in customer sentiment towards purchasing a home will translate into a normal buying cycle. The consumer purchasing power has improved a lot better to substantiate the current market scenario but they were deferring their purchase decisions in the beginning, literally waiting till the midst of May 2009 to get a good deal.

When the prices were reduced by the builders there were three big buyers who were willing to invest in real estate without bothering about financial tangles. They are primarily NRI’s, high salaried IT professionals and business owners etc. It was a hitch for countries like America, Europe and other major counties due to the financial meltdown and their real estate prices also went down by 18% which is an unexpected rate. The financial crunch didn’t leave a single sector of people in this world.

As we all know that the Real Estate industry had a great amount of contribution towards gross domestic product (GDP)last year and it is expected to grow in the next few years on a high scale say the experts from the industry. Though it was a slow pickup in the beginning of 2009 later the industry caught up with good business by concentrating in other important aspects and it is no more about selling lifeless lands and houses, it is about giving a feel good factor to their customers. I am sure 2009 was a fruitful year for many including the sellers and buyers and on the whole for all of us which fetched good fortune.