Rajesh works with a leading IT company, which has a prominent campus on Chennai’s Old Mahabalipuram Road (popularly known as OMR). Everyday Rajesh travels all the way from Anna Nagar to his office, in a company provided transport. He is spending close to 1.5 hours each way, just on traveling, which is eating into his personal time.

Rajesh is in his early thirties, married for 2 years and has realized that it is time to make an investment in a dream home. Having set a budget of 20-25 lakhs for his home, his next mission is to identify where to buy an apartment. Should he buy one inside the city or on the outskirts? Inside city, he should be lucky to get a decent 1BHK for that price.

Instead, Rajesh realized that it makes a sensible investment to buy a property close to his work place. With almost all IT companies having their presence on OMR, Chennai’s Old Mahabalipuram Road is an ideal location for IT Professional like him to invest in.

Chennai’s Old Mahabalipuram Road extends from Madhya Kailash near Adyar till Mahabalipuram. This stretch is more popularly known as the IT corridor and the roads (which were non existent few years ago) have been improvised recently. A property on OMR is bound to appreciate heavily over next few years and will be a wonderful investment.

Marg ProperTies Pushpadhruma project is custom made for IT professionals like Rajesh. Located on OMR, just about 30 mins from Madhya Kailash, Pushpadhruma prices start at just Rs 20 Lakhs onwards or as low as Rs. 2199 psf offers 2BHK and 3BHK apartments.

Some silent features of Marg Pushpadhruma:
* RCC Framed Structure
* Vitrified Tiles
* Polished black galaxy granite slab in kitchen.
* Concealed Plumbing.
* 24 x 7 power backup.
* 2 passenger & 1 stretcher elevators.
* Sewage Treatment plant.
* Water treatment plant.

Facilities and Amenities at Marg Pushpadhruma
Pushpadhruma has almost all facilities one would ever need. Children’s Play Area, Jogging Track, Grocery Store, Car Wash Bay, Water Bodies, Day Care Center, Badminton Court, Snooker, Gymnasium, Swimming Pool, Club House, Space for ATM, Basketball court and many other facilities will make sure that all your personal and professional requirements are taken care of.

We’re already having several professionals and families buying properties at Pushpadhruma. Check this post for First apartment owner of Pushpadhruma

Marg is very happy to announce that the first apartment owner of Marg Pushpadruma is Dr.Ramesh Varadharajan who registered the document today at Tiruporur Registrar’s office. Dr.Ramesh Varadharajan is a new family member of Marg Pusphadruma who is a valuable and respected customer. Marg Pushpadruma in Kalavakkam, Chennai is an Urban Smart Homes which is situated just 30 minutes away from Madhya Kailash where you will find the best real estate deals in Chennai city today offered by Marg.

Few happy moments which was captured.

With world-class amenities and features that range from a club house to a day care center, I am sure Marg Pushpadruma is the home that you have always set your heart upon. Therefore owning a home is all about letting the world know that you have arrived. Yes Dr.Ramesh Varadharajan has done and soon he is going to live in his dream house at Marg Pusphadruma.

MARG realized the pride and contentment that goes into buying a home, which is why, we at Marg build homes that are upscale yet reasonably priced and strive to meet every dream that you harbor about your dream home like Marg Pusphadruma.

During this occasion with Dr.Ramesh Varadharajan we at Marg are grateful for the coordination and help rendered by the legal advocate Mr.Vijay, and liaison Mr.Narayanan and the Marg team.

Today, everything we buy starting from cars to computers to mobiles are becoming increasingly affordable thanks to reduction in cost of raw materials, highly competitive markets and advances in technology.  However, there is one sector or area which is yet to catch up with this trend in the real sense and that is real estate in India.  While developers all around the country seem to be moving in this direction to maintain healthy balance sheets in the recession, we are yet to see a genuine effort to reach out to the masses who can only dream about buying a home.

Traditionally real estate has always been a costly affair due to high land prices, high cost of construction and the builder making a good margin on his investment.  Two thirds of the population would be counted out of this for not being able to afford it.  While pragmatism and business sense has demanded that builders develop properties outside the city to mitigate the cost of real estate not just for the builder but for the buyer as well, most builders continue to buy land in the costliest parts of Chennai city and finding out that there is no market for it.

You see, in the boom, when software was in 7th heaven and everyone wanted to spend, invest with the feel good factor, probably you may excuse someone for being naive in so much as not being able to capitalize on it and build high end luxury apartments, etc in downtown Chennai.   However, when the recession set in, there was not a soul to be found who would make a beeline for these swanky products.  The software engineer, the NRI, the CEO, the CXO dissappeared all of a sudden.  It was as if, they never existed at all.  All the zillions of dollars of marketing spend could only find the eyeballs of kids who like to read the newspaper supplements than the main paper.

Now, if you look at it from the consumer’s perspective, all wazz well! when he could take a loan and manage to pay it over 10 or 20 years with  incomes projected to go up all the time and manage the house rent, car loan along with it.  But the recession changed it.  The average consumer was happy to retain his job leave alone the pay cuts.  Cutting daily expenses and resorting to other investments such as FDs was the norm.  And then, there were people who had stretched themselves too much and defaulted on loans.  Real Estate was the last thing on everyone’s mind.

All of a sudden, demand plummeted overnight, there was excess supply in the market and developers had to cringe and bring prices down to increase sales by a marginal amount.  And then, there were those who could not start construction given the low demand, talk about denotifying SEZs, selling land parcels and cancellations as a result.

Today, the market is recovering, we can once again see people willing to spend but it is not the same as it used to be during the boom.  High end luxury homes are the last thing on the HNI’s mind.  He would rather put an equivalent amount on 3 or 4 houses than put it all in 1 basket.  Thankfully so, the builders have realized this and are diverting funds to budget housing, affordable homes.  Come to think of it, the recession was not a bad thing at all.  It made real estate affordable to a huge chunk of people who would otherwise put their money in banks, FDs etc.

Well, there are still the brave ones who would like to start ambitious projects with spanish names hoping to find the elusive, rich, cooling glass wearing, mercedes car, returned from abroad etc but they are only finding fake ones.

All this brings us to a point where it becomes practical, logical to develop houses away from the city along with the requisite infrastructure for business, learning and living.  When you know that the land cost within the city amounts to 80% of the total cost while it amounts to 10% of the cost far away from the city, it can make you think.  Here is an opportunity not just to buy a house and move in but also to invest and reap rich returns.  This land is bound to appreciate over time than the ones inside the city.  And Lo! behold, affordable housing is born and here to stay.

So, at the end of the day, it takes vision, courage and farsightedness to understand the needs of the common man and come up with a solution or a product that is not heavy on the pocket but heavy on returns.  Add industries, commercial infrastructure and a well planned city and you get happy customers who are only too happy to refer their friends.

Well, we are proud to say that we have one such product!!…

Housing patterns in Chennai is quite interesting because a few people like individual houses with a garden, spacious lawn and most important thing being sufficient parking area, few others like to be in apartments with a lot of other people as a community. It’s a mixed crowd who love to own different types of houses. With all this beauty they also face some challenges being situated in the heart of of the city. One common problem which people face today is the lack of housing with proper accessibility to business and commercial areas.

Any decent housing within Chennai city now costs 20-30 lakh onwards. While a house in city is a dream for many, owning one is a nightmare due to exorbitant costs, non availability of parking space and other issues.

Given that Chennai city is fast expanding, does it make sense to buy cheaper houses little away from city?

With increasing space crunch in the city, both industry and residential areas are expanding to the outskirts. Numerous SEZs which are coming up are a proof of it. Here is a huge market which is tapped by the real estate giants in Chennai who came up with the  concept of building residential apartments and individual farms away from the city. In most of the cases renting a house within the city is very expensive these days because of the fluctuating inflation rate. Though people get fat cheques but still it is not a great idea to spend more than 4 digits only on accommodation in a city when they have their work area away from the city.

People always wanted some change in the way they lead their life. Nowadays the trend of leading a peaceful life within the city is considered being very old and monotonous with such a fast pace lifestyle everywhere we find space congestion, pollution, traffic and a tiring day after work. People wanted to relax, relish the peace without any traffic sound and enjoy the sense of tranquility end of the day. Therefore people prefer to move away from metros to outskirts of the city to enjoy life with greenery and calmness. This is the reason why apartments and condominiums became popular which is precisely situated away from the city.

Here is the take away for you if you are really looking forward to buy a house away from the city, take a look at the advantages of buying a house away from the city.

• Pollution Free
• Serene and beautiful location
• Reduced traveling to work
• Access to all facilities-schools, hospitals, malls within the community
• Savings on rent

In fact the land value of the property which is far from the actual city is comparatively low, within the city the cost price is too high and the selling price is very low after the depreciation value, but this is vise versa when it comes to purchasing outside the city. Hence the budget fits into many pockets and it’s decent enough to own a house even if it is far.