The name conveying in a subtle fashion - proper ties, with all concerned. customers, associates... fostering, nurturing relationships. long term associations.
The thought behind the logo.
Strong, Structured reflecting the product category
Abstracted use of buildings to signify product category with above eye level perspective to suggest soaring high rises. The 'PROPER'' & 'TIES'' connected with use of colors borrowed from the mother brand MARG.
Orange - Flamboyant and Energetic
Orange is vibrant. It denotes energy, warmth, and the sun.
Grey is a neutral, balanced color. It is a cool and conservative color.
Blue is seen as trustworthy, dependable and committed. It is calming and sedate.